Ava Dean Beauty
Website Design, E-Mail Design, Product Design, Pitch Deck Design, Social Media Graphics
Tools Used: Figma, Shopify, Photoshop, FloDesk, Canva
PROBLEM: Ava Dean Beauty had a website on Shopify that was not converting buyers as anticipated. The founder was receiving emails that customers couldn't easily locate products and he felt as if the online brand and presence wasn't as upscale as the product itself. He kept saying there was a "disconnect" but he couldn't put his finger on exactly why.
SOLUTION: After a review of their Google Analytics, I determined where their "bounce" rate was the highest and proposed a new, simpler navigation for their website. I kept the previous logo, as it was hot stamped on all of the products but re-designed the website in a neutral, sleek way where the products and the rose gold logo could stand out versus competing with the graphics. I also made sure their social media graphics and slide deck reflected the higher-end aesthetic, but messaging remained approachable.