featured website projects
click each project to learn more.
The Confetti Foundation
PROBLEM: The Confetti Foundation needed a new website and marketing materials that would be easy for their customers to navigate and fully understand the model of their non-profit organization and exactly what they do. The website needed to be easy-to-navigate and manage, as it would likely need many pages to encompass the extensive work they do for the organization.
Website Design, Marketing/Informational Graphics, Social Media Graphics
Tools Used: Figma, Squarespace, Photoshop
SOLUTION: TCF Founder, Stephanie, and I reviewed their foundation's budget and scope of work to assess the website platform that would be best for their team. We decided on Squarespace, as it's a drag-and-drop program that I could teach her and her team how to make updates in the future.
Ava Dean Beauty
Website Design, E-Mail Design, Product Design, Pitch Deck Design, Social Media Graphics
Tools Used: Figma, Shopify, Photoshop, FloDesk, Canva
PROBLEM: Ava Dean Beauty had a website on Shopify that was not converting buyers as anticipated. The founder was receiving emails that customers couldn't easily locate products and he felt as if the online brand and presence wasn't as upscale as the product itself. He kept saying there was a "disconnect" but he couldn't put his finger on exactly why.
SOLUTION: After a review of their Google Analytics, I determined where their "bounce" rate was the highest and proposed a new, simpler navigation for their website. I kept the previous logo, as it was hot stamped on all of the products but re-designed the website in a neutral, sleek way where the products and the rose gold logo could stand out versus competing with the graphics. I also made sure their social media graphics and slide deck reflected the higher-end aesthetic, but messaging remained approachable.
The Beach Boys Galleries
Tools Used: Figma, Shopify
PROBLEM: This client was looking to have a collection of galleries hosted for purchase. They were looking for a way to organize the galleries and also showcase each photographer in a unique way.
SOLUTION: I used the current branding of The Beach Boys (fonts, colors, design aesthetics) and launched a website design that was easy-to-navigate and showcased some of these incredible, iconic images.
