YOU’VE PROBABLY USED GOOGLE A MILLION TIMES, RIGHT?
When you type words in to Google, it searches its massive database of websites to return websites that are relevant, up-to-date and “the best of the best” based on the words you type in (also called keywords).
So, how do you get your information to show up whenever your ideal client searches Google? It all goes back to an ever-changing algorithm called SEO = Search Engine Optimization. There are TONS of factors that go in to SEO and, unfortunately, no magical steps you can follow once and only once to stay at the top of Google.
It’s a constant changing of algorithms and it does take some upkeep! Think of your website as your home. If you don’t stay on top of cleaning, maintenance, and repairs, eventually, things will get pretty gross, pretty fast.
No matter where you’re at on the SEO scale of confusion, we are here to give you some helpful steps that you can take TODAY to improve your site’s visibility on search engines. Even with an algorithm that constantly changes, there are some easy steps you can follow to help boost your SEO over time.
It’s important to remember that even with changes you make to help boost your SEO, there are no immediate changes to rankings. It takes time and work to keep it going strong (which is exactly why SEO experts and strategists exist and are INCREDIBLE at what they do!)
Here are three things you can do today to help boost your SEO from your website content.
#1 | Check your content for keywords
Do a review of all your content – especially on your homepage. Are you using keywords in your content that your clients would use in Google to find you? If you’re a wedding photographer located in Cleveland, Ohio, mention the words ‘wedding’ ‘photographer’ ‘Cleveland’ and ‘Ohio’ as much as you can throughout your content… without sounding like a robot, of course. You can also use incredible tools, like Ubersuggest, to check the Google traffic for specific keywords!
#2 | Offer exclusive and unique content
Nobody likes the same exact story from different storytellers. Regurgitated content is a big no-no. There are billions of articles out on the Internet, so people are bound to talk about similar topics. However, no stealing. Be original and give YOUR learnings and YOUR perspective on what you share with your audience! Tell your website visitors information that comes straight from you and your business. Blogging is HUGE. If you don’t have a blog, you’re doing yourself n0 favors in the SEO department. Google loves relevant, up to date content. Oh, and so do your customers!
#3 | Think about your ideal client and make sure they can find everything easily
Your website should be very simple to navigate. Google loves this and so do your clients. It’s as simple as that! Don’t add 483902843902 navigation menu links. Don’t bury helpful information within paragraphs of text. One of our favorite examples of a website that is very easy to navigate is Ava Dean Beauty. Think about your client experience, their first impression of working “with” you— and that starts at your website!